When Media Calls, Part 1: Confident Communication is Key
Veterinary Medicine & the Media Series See All Episodes »
Veterinary professionals are, on the whole, an introverted bunch—so when it comes to talking to the media, many would rather express anal glands or tell an owner their beloved Princess Sophia is obese than be interviewed for the news. But with the population of pet owners growing larger every day, and the volume of unreliable sources increasing exponentially, it is more important than ever to ensure the public is getting accurate information from the actual experts.
In this new series, Mia and Krysten are joined by the dynamic Dr. Courtney Campbell, whose experience with the media is extensive: For starters, he’s a regular guest on The Doctors, was a co-host of Nat Geo’s Pet Talk for two seasons, and is the recipient of the 2020 Excellence in Journalism and Contributions to the Pet Industry Award.
In the first half of the conversation, Dr. Courtney shares how his path led him to become a veterinarian and spokesperson for the profession. We discuss the concept of “edutainment” (or educational entertainment), the evolution of the media, and how it intersects with veterinary medicine. Most importantly, he explains the key elements of a successful media interview—and you might be surprised to learn how simple they are!
Part two will air on May 2. Subscribe now to get an email notification when the episode goes live.
A 2005 graduate of Tuskegee University, Dr. Courtney Campbell is a veterinary surgeon, media personality, and chief creative officer of Vet Candy. In 2020, he became the first Black veterinarian to receive the Excellence in Journalism and Contributions to the Pet Industry Award.
Learn More »
Cover photo by Terje Sollie on Pexels
Special thanks to Blue River Pet Care for supporting the podcast!
Blue River PetCare is a growing community of 160+ veterinary practices. Their dedicated professionals work together to better the lives of the patients they treat and those who love pets. Blue River PetCare proudly offers opportunities for veterinarians at every stage of their career. They provide competitive compensation, ongoing development programs, and complete autonomy over patient care and protocols. Whether you’re interested in practicing medicine in a major city or small town, Blue River PetCare’s locations across Ohio are guaranteed to have a career opportunity that’s right for you. Find out more by visiting blueriverpetcare.com/careers or by contacting [email protected].