The coronavirus pandemic has undoubtedly changed the way we do business—but not all of these changes are negative! Veterinary practices have been pushed to find new and innovative ways to provide care, and in some ways, these new modalities give you, your staff, and your clients even more flexibility.
But getting to that point isn't always easy. Take telemedicine for example: It involves venturing out of your comfort zone; exploring something new and unknown; and investing time, money, and energy into something you may not be certain will actually work.
But if you are ready to venture into the world of telehealth and all it offers (and even if you're still on the fence), this episode is chock-full of advice on how to get started and ensure your success. Host Mia Cunningham chats with tele-technology consultant Dr. Antoinette Martin, who offers tips on everything you need to take into consideration—from what services to provide virtually and how to price them, to choosing a platform and introducing clients to your new offering, and everything in between.
Dr. Martin is a 2020 graduate of Ohio State and holds a business certificate with honors. A native of New Jersey and former Ohioan, she now practices in North Carolina.